The Long Road

Bits and pieces of sneaker history.
Walking Through Time: From Keds and Converse to Modern Sneaker Culture The sneaker world we know today, a fascinating blend of culture, technology, and style, has its roots firmly planted in the mid-20th century. It all began with pioneers like Keds and Converse, whose footwear laid the groundwork for what would become a global phenomenon. Let's lace up and take a journey through time to understand how these iconic brands contributed to the evolution of sneakers, maintaining their beloved traditions amidst changing trends. The Sixties: A Casual Revolution Begins The 1960s marked a pivotal moment for sneakers as they transitioned from functional footwear to symbols of culture and lifestyle. Keds, launched in 1916, became synonymous...
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