Hoka

Corporate Details:

• Parent Company: Hoka One One is now a brand under Deckers Brands, which also owns other well-known brands like UGG, Teva, and Sanuk. Deckers acquired Hoka in 2012.
• Headquarters: While Deckers Brands is headquartered in Goleta, California, Hoka maintains a significant presence in this location as well.
• Mission: Hoka focuses on creating footwear that enhances the running or walking experience by reducing the impact on the body, promoting recovery, and aiding in performance through innovative design.
• Product Range: Beyond running shoes, Hoka has expanded into hiking, trail running, fitness, and lifestyle footwear, appealing to a broader audience.

History:
Hoka One One was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees. The brand's name, 'Hoka', comes from the Maori language, meaning "to fly," which reflects the brand's philosophy of providing a sensation of speed and reduced effort on runs. Hoka was revolutionary in introducing oversized midsoles that offer more cushioning, which was initially met with skepticism but has since gained a strong following among runners for its comfort and performance.