**Skechers**
- Year of Origin: 1992
- Stock Symbol: SKX (NYSE)
Skechers was founded in 1992 by Robert Greenberg and his son Michael in Manhattan Beach, California. Initially, the brand started out by selling utility-style boots but soon shifted gears into casual footwear and athletic sneakers. The iconic shape and comfort of Skechers made them a hit!
In the mid-90s, Skechers began to gain popularity with its "Skechers Sport" line and the stylish, laid-back aesthetic perfectly matched the surf and skate culture of the time. By the early 2000s, they introduced the renowned "Shape-ups," which claimed to tone your muscles while you walked—talk about a multitasking shoe!
Over the years, Skechers has piqued our interest with collaborations and advertising campaigns, involving celebrities and athletes like Michelle Obama, a trend that only added to their fame.
Today, Skechers is a global brand with a vast range of styles and is known for its comfort and affordability. So, if you’re ever looking to walk in comfort while giving your feet a soft hug, Skechers might just be your go-to!