**Tretorn**
- Year of Origin: 1891
- Stock Symbol: Not publicly traded (part of the Benetton Group)
Tretorn is a Swedish sneaker brand with a rich history rooted in sports and lifestyle. Founded in 1891 by Henry Dunker in Helsingborg, the brand originally produced high-quality rubber products like galoshes and tennis balls. Tretorn started making sneakers in the 1960s, gaining popularity among tennis players and eventually expanding into lifestyle footwear.
The brand became well-known for its minimalist aesthetic and eco-friendly practices. Its classic canvas sneakers, particularly the Tretorn Nylite, became a popular choice in the 70s and 80s, appreciated for both performance and style.
In the late 20th century, Tretorn faced various challenges, including competition from larger brands. However, it has revitalized itself by focusing on sustainability, adopting eco-friendly materials, and merging classic designs with modern trends. The brand continues to enjoy a loyal following, appealing to sneaker enthusiasts who value both heritage and style.
- Year of Origin: 1891
- Stock Symbol: Not publicly traded (part of the Benetton Group)
Tretorn is a Swedish sneaker brand with a rich history rooted in sports and lifestyle. Founded in 1891 by Henry Dunker in Helsingborg, the brand originally produced high-quality rubber products like galoshes and tennis balls. Tretorn started making sneakers in the 1960s, gaining popularity among tennis players and eventually expanding into lifestyle footwear.
The brand became well-known for its minimalist aesthetic and eco-friendly practices. Its classic canvas sneakers, particularly the Tretorn Nylite, became a popular choice in the 70s and 80s, appreciated for both performance and style.
In the late 20th century, Tretorn faced various challenges, including competition from larger brands. However, it has revitalized itself by focusing on sustainability, adopting eco-friendly materials, and merging classic designs with modern trends. The brand continues to enjoy a loyal following, appealing to sneaker enthusiasts who value both heritage and style.
