- Under Armour
- groups owner Peter
- Creation date
All about
**Under Armour**
- Year of Origin: 1996
- Stock Symbol: UAA (NYSE)
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. It all started when Plank was frustrated with the traditional cotton T-shirts that left athletes soaked in sweat. So, he invented a moisture-wicking synthetic shirt that would keep athletes dry and comfortable. This innovation quickly caught the attention of athletes and led to the company's rapid growth.
By the early 2000s, Under Armour began expanding beyond apparel and ventured into footwear. Their first athletic shoes were designed primarily for performance, focusing on the needs of athletes. Over the years, they’ve introduced various technologies, such as the Charged Cushioning for better impact protection and the SpeedForm fit for enhanced comfort.
In 2015, Under Armour made headlines with the launch of its HOVR technology, offering a unique cushioning experience. They've also partnered with high-profile athletes and teams, which helped solidify their presence in the competitive sports market.
Today, Under Armour is known not only for their gear but also for their innovative sneaker designs. Their sneakers cater to various sports and terrains, making them popular among athletes and sneaker enthusiasts alike.
- Year of Origin: 1996
- Stock Symbol: UAA (NYSE)
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. It all started when Plank was frustrated with the traditional cotton T-shirts that left athletes soaked in sweat. So, he invented a moisture-wicking synthetic shirt that would keep athletes dry and comfortable. This innovation quickly caught the attention of athletes and led to the company's rapid growth.
By the early 2000s, Under Armour began expanding beyond apparel and ventured into footwear. Their first athletic shoes were designed primarily for performance, focusing on the needs of athletes. Over the years, they’ve introduced various technologies, such as the Charged Cushioning for better impact protection and the SpeedForm fit for enhanced comfort.
In 2015, Under Armour made headlines with the launch of its HOVR technology, offering a unique cushioning experience. They've also partnered with high-profile athletes and teams, which helped solidify their presence in the competitive sports market.
Today, Under Armour is known not only for their gear but also for their innovative sneaker designs. Their sneakers cater to various sports and terrains, making them popular among athletes and sneaker enthusiasts alike.
