How LeBron James rejected Reebok's $100 million gamble to build a billion-dollar Nike legacy

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Start date Jan 16, 2025

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Jan 16, 2025

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check.

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How LeBron James rejected Reebok&#39;s $100 million gamble to build a billion-dollar Nike legacy

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How LeBron James rejected Reebok's $100 million gamble to build a billion-dollar Nike legacy