I've been watching for Keds for nearly 40 years. Obviously, Spring is a good time to see the new fashions and the "whats hot" for the year. I sure hope my early observations are wrong. But, unfortunately, it looks like it's going to be a difficult year of Keds watching in the Washington, DC area. My trips to the National Zoo, Ball games, malls etc. so far this Spring have proved to be a complete wash out when it comes to ladies in Keds(even with the cooler than usual weather). Thank goodness the Chucks craze seems to remain strong. For me, Cons are a weaker, but still appealing alternative on the ladies.
There are so many choices for the ladies in the casual sneaker market that Keds is just 1 of dozens and dozens of choices. I have not noticed the Keds brand in the sale ads for Kohls, JCP or Sears. The younger ladies seem to go right for the flip-flops and sandals as soon as the weather turns. The "mid ground" between sandal and athletic style sneakers is full of choices and maybe Keds are just lost in the mix.
I can only hope that the "vintage" appeal and the push by Keds on college campus' and other unique marketing efforts will help. There have been some posts on youtube featuring Keds in OTD posts but not too many. I hope the ladies that have been loyal to Keds continue to buy and wear them and others catch on soon.
It would be interesting to hear about Keds sightings in other areas.
There are so many choices for the ladies in the casual sneaker market that Keds is just 1 of dozens and dozens of choices. I have not noticed the Keds brand in the sale ads for Kohls, JCP or Sears. The younger ladies seem to go right for the flip-flops and sandals as soon as the weather turns. The "mid ground" between sandal and athletic style sneakers is full of choices and maybe Keds are just lost in the mix.
I can only hope that the "vintage" appeal and the push by Keds on college campus' and other unique marketing efforts will help. There have been some posts on youtube featuring Keds in OTD posts but not too many. I hope the ladies that have been loyal to Keds continue to buy and wear them and others catch on soon.
It would be interesting to hear about Keds sightings in other areas.
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