Keds

**Keds**
- Year of Origin: 1916
- Stock Symbol: Not publicly traded (part of Wolverine World Wide - WWW)

Keds is an American footwear brand known primarily for its casual canvas sneakers. Here's an overview of the brand:
History:

• Founded: Keds was established in 1916 by the U.S. Rubber Company, which later became part of Uniroyal Inc.
• First Product: The brand introduced its first product, the "Keds Champion," which was marketed as the first "sneaker" due to its rubber sole that allowed wearers to sneak silently.

Characteristics:

• Design: Keds sneakers are renowned for their simple, classic design. The original Champion model features a low-cut canvas upper with a round toe and a rubber sole. Over the years, Keds has maintained this classic style while also introducing variations in colors, patterns, and materials.
• Comfort: Keds shoes are often praised for comfort, suitable for everyday wear, with many models offering cushioning and breathability.

Cultural Impact:

• Fashion Icon: Throughout the 20th century, Keds became synonymous with American casual fashion. They were especially popular among young women and have been a staple in fashion, often paired with casual or preppy outfits.
• Celebrity Endorsements: Keds has had numerous celebrity endorsements and collaborations, including with figures like Taylor Swift, who was a brand ambassador in the 2010s.

Modern Era:

• Ownership: Since 2015, Keds has been owned by Designer Brands Inc., after being previously owned by Wolverine World Wide.
• Product Line: While the Champion remains an iconic model, Keds now offers a wide range of footwear, including slip-ons, boots, and sandals, all maintaining the brand's signature style of simplicity and comfort.

Sustainability:

• Efforts: Like many modern brands, Keds has been working on sustainability, including using more environmentally friendly materials and promoting recycling programs for their products.

Market Presence:

• Global Reach: Keds has a presence not just in the U.S. but also internationally, though it's most associated with American fashion.

Keds continues to be a brand that combines nostalgia with modern fashion sensibilities, appealing to both those looking for classic styles and those interested in contemporary sneaker culture. If you're interested in the latest from Keds or specific collaborations, I can perform a search to bring you up-to-date information. Would you like me to do that?